« »

Midland Brick and Brikmakers have decided to come together as one consolidated operating business, rebranded as Midland Brick.
Over the last several months a unified business strategy has been developed with the aim of incorporating the voice of our customers and employees. Midland Brick has taken the opportunity to build on the strength of the two brands by bringing together the qualities, values, strengths, and experiences of both organisations.

The decision to unify two brands recognises the 75-year history of the Midland Brick brand together with the investment in quality and service which is widely recognised throughout WA whilst establishing a strong platform to build a competitive advantage.

Vince Scarvaci, General Manager Bricks and Masonry said, “It’s allowed us to reflect on the amazing achievements of both Brikmakers and Midland Brick and gave us clear a perspective on how best to move forward to become a future-ready organisation that can provide quality service, reliability to every customer while honouring our heritage”.

There has been a lot of effort to date devoted to combining, revising, and improving manufacturing processes to consolidate the product offering. For retail customers, these changes will come into effect on September 1st. On this date, the Brikmakers website will redirect enquiries to the refreshed midlandbrick.com.au website, where products can be purchased online 24/7.

This innovation will be followed in October with the migration to a new trade sales system which is currently under development.
By combining the strengths of both the Brikmakers and Midland brick brands in creating a refreshed, reinvigorated business, Midland Brick is establishing the best opportunity for success now and into the future.